![[UPDATE: Elegant wedding floral arrangement by Dee Baunsgaard Lennard]](images/wedding-hero.jpg)
Wedding Stems
The Complete Wedding Floral Design Course
Design breathtaking wedding florals. Price your work for profit. Build a wedding business you're proud of. Nearly 8 hours of expert instruction — from your first bridal bouquet to a full luxury installation.
Enrolment is open now and closes November 19. One cohort.
Please note: Wedding Stems is not a beginner course. New to floral design? Start with First Stems →
Stop guessing.
Start designing with authority.
Most wedding florists learn on the job — trial by error, undercharging, overworking, and hoping each wedding turns out right. Wedding Stems changes that. You'll have the design skills, the pricing confidence, and the systems to build a wedding business that runs the way it should.
![[UPDATE: Portrait of Dee Baunsgaard Lennard, founder of design & bloom]](images/about-portrait.jpg)
Your Instructor
Dee Baunsgaard Lennard
Dee is a Danish-trained floral designer with over 30 years of professional practice designing luxury weddings across Scandinavia and North America. Her work has been featured in WedLuxe and Today's Bride, and she has taught designers at every level — from complete beginners to established professionals running their own studios.
She shares not just what to do, but why — so you leave with a transferable understanding, not just a copied technique. That distinction is what her students remember most.
Read Dee's full story →The Course
More than beautiful flowers.
A complete wedding business.
Wedding Stems is Dee's signature course for aspiring and established wedding floral designers. Whether you're preparing for your very first wedding or already designing events and want to elevate your work, Dee guides you through every stage of the process.
You'll learn not only how she designs, but why she makes the decisions she does. That distinction is what separates designers who struggle from those who build reputations. Beautiful flowers are only part of a successful wedding business, and this course gives you both.
With almost 8 hours of step-by-step video instruction, you'll learn her approach to bridal bouquets, centrepieces, ceremony flowers, installations, and professional floral mechanics, alongside the business systems that make a wedding business sustainable and profitable.
Want the full detail? View the complete course outline →
![[UPDATE: Dee working on a wedding floral arrangement]](images/wedding-promise.jpg)
What You'll Learn
Every arrangement. Every detail.
Every decision explained.
Over 6 hours of dedicated floral design instruction — every skill you need to design, execute and deliver a complete wedding with confidence.
Bridal Bouquets
Design a bouquet that stops a room — hand-tied mechanics, seasonal selection, proportion, and the finishing that separates amateur work from professional.
Centrepieces
Build arrangements that hold their shape all day. Proportion, vessel selection, structure and the confidence to execute at any table scale.
Ceremony Flowers
Design arches, aisles and altar pieces that have impact from every seat. Learn to design for scale and sight lines — not just close-up beauty.
Installations
Execute large-scale floral installations safely and professionally — structural mechanics, weight distribution, and the logistics of installation day.
Professional Mechanics
The technical foundations that make your work last and look professional — chicken wire, foam alternatives, deco wire, taping, and finishing.
Colour and Palette
Build cohesive palettes that carry beautifully across an entire wedding. Work with the season, the venue, and the brief to create work that feels intentional.
The Business Side
The part that makes your
design work worth it.
Beautiful flowers don't pay the bills — a well-run business does. Dee has spent over 30 years refining the systems that let her design luxury weddings profitably. She shares all of it here, so you can build a business that's as beautiful as your florals.
✦ Included in Wedding StemsClient Consultations
How to run confident consultations that build trust, uncover budgets, and turn enquiries into bookings — without underselling your work.
Pricing for Profit
Markup structures, labour calculations, and how to price your work so the business is sustainable — not just busy.
Flower Ordering
Recipes, quantities, sourcing, and conditioning schedules so you order efficiently, reduce waste, and always have what you need.
Wedding Week Planning
Timelines, delivery logistics, and setup sequences so every wedding day runs calmly, smoothly, and exactly as planned.
Installation Organisation
Team coordination, packing systems, and how to manage large installations with confidence rather than chaos.
Client Experience
The communications and processes that create exceptional client experiences — and turn first bookings into long-term referrals.
What Students Say
Real results.
Real designers.
Dee is truly one of the most talented instructors I've had in floral design. Her passion, knowledge, and teaching style made the entire experience inspiring. I would highly recommend this course to anyone beginning their journey in floral design.
Design and Bloom is a wonderful add-on to my formal floral-design training and serves both junior and experienced florists. Dee's mastery of this field, combined with her hands-on, practical, and enthusiastic approach, was an inspiration to me.
I went to college for Floral Design and have a few years of experience as a florist, and Dee's course still taught me so many helpful tips and tricks. There is always something new to learn from Dee.
Industry Professionals
Trusted by designers.
Respected by the industry.
Working with Dee Lennard was a true pleasure. Her creativity, professionalism, and consistent attention to detail strengthened every design she created. Her commitment to quality helped uphold the high standards of our shop.
We hosted Dee in our shop not just once, but twice. Our group ranged from junior to very experienced senior designers. When choosing an online course it is imperative to learn from a person with experience and knowledge. Dee definitely is that person.
Dee was a wonderful part of the Hofland team as our freelance floral designer. She brought fresh, creative energy to every project, from beautiful designs for our catalogues and flyers to eye-catching setups at our design shows.
Dee is a floral designer who transforms every vision into an elevated, artful experience. Her refined craftsmanship, impeccable attention to detail, and on-site adaptability ensure exceptional results every time.
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Not sure if you're ready?
Wedding Stems is built for designers at every level — from those who haven't done a single wedding yet to experienced florists who want to systematise and scale. Dee teaches the fundamentals so clearly that beginners build confidence fast, while experienced designers find frameworks that finally make their process feel effortless.
The date for the next cohort is to be determined. Leave your email and we'll tell you the moment it opens.
Get Notified When the Next Cohort Opens →Enroll in Wedding Stems
One investment.
A lifetime of weddings.
Enrolment is open now and closes November 19. This cohort runs for your own pace with full immediate access, a private community, and Dee's active presence throughout. When it's full, it closes.
The Complete Wedding Floral Design Course
One-time payment. Lifetime access. Immediate access to all content.
Limited enrollment. Closes November 19, or sooner if seats fill.- Nearly 8 hours of step-by-step video instruction
- More than 6 hours dedicated to floral design
- Bridal bouquets, centrepieces, ceremony flowers and installations
- Professional floral mechanics and techniques
- Client consultation frameworks
- Pricing and profit systems
- Flower ordering, recipes and markups
- Wedding week planning and installation logistics
- Full immediate access to all content
- Exclusive private online community — Dee stays active
- Lifetime access to all course content
7-Day Money-Back Guarantee
If you're not satisfied for any reason, contact us within 7 days of purchase and we'll refund your investment in full. No questions asked.
Three monthly payments. Total $2,241 USD.
One payment. Lifetime access.
Choose to pay in full or in three payments at checkout.
Full refund available within 7 days of purchase. No questions asked. See full Terms and Conditions.
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