design & bloom

Flower School

A premium flower school rooted in Nordic restraint
and 30+ years of award-winning practice.

Begin with a Free Lesson Discover the School

What You'll Learn

Confidence. Clarity. A design eye that's truly yours.

Students come to Design & Bloom wanting to arrange better. They leave understanding why things work, and that changes everything. You'll stop second-guessing every stem and start making decisions with intention.

  • A structured approach you can apply to any arrangement, any style
  • Deep understanding of proportion, colour, and botanical form
  • The ability to source, condition, and finish work like a professional
  • A creative identity that is distinctly, confidently yours

Meet your instructor →

Why Design & Bloom

You don't need more inspiration. You need a stronger eye.

Most people who love flowers already have taste. What they're missing is structure, the ability to translate what they see in their mind into something real, considered, and lasting. That's what we teach.

Design & Bloom is built for students who are serious about developing genuine skill, not just copying a trend.

This is for you

You're in the right place.

If any of these sound familiar, Design & Bloom was made for you.

You feel stuck.

Your arrangements don't turn out the way you imagine. You love flowers, but you don't always know where to begin or why something isn't working.

You lack confidence.

You're unsure which flowers to choose, how many to buy, or how to combine them well. Larger, more considered arrangements feel out of reach.

You crave structure.

You're looking for clear techniques, gentle guidance, and a solid foundation to build upon, not just inspiration to scroll past and forget.

The School

From your very first stems to a fully developed design voice.

Whether you're picking up flowers for the first time or you've been arranging for years without any formal foundation, our courses meet you where you are and take you somewhere better.

  • First Stems: build your foundation in tools, sourcing, colour, proportion and finishing
  • Wedding & Event Floristry: considered design for the occasions that matter
  • The Editorial Eye: develop your compositional voice, styling sensibility, and creative identity

Explore All Courses

Quiet confidence. Stronger design decisions.

Student Testimonies

— Mason Pinho

As a young aspiring floral designer, I found this course to be incredibly educational, and truly unique.
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After completing a course at the Canadian Institute of Floral Design, I was searching for a more refined and in depth learning experience that would help me grow beyond the basics. Having worked alongside talented designers, I just wanted to expand my skills further, which led me to take the beginner course at Design and Bloom.

This course exceeded my expectations. It covers everything from the tools needed to get started to advanced and creative design techniques that really elevate your work.

This course is valuable not only for beginners, but also for designers who want to deepen their knowledge and gain a stronger understanding of floral design techniques and artistry.

Dee is truly one of the most talented instructors I've had in floral design. Her passion, knowledge, and especially her teaching style made the entire experience even more enjoyable and inspiring. I would highly recommend this course to anyone beginning their journey in floral design!

— Denise D'Alessandro

Design and Bloom is a wonderful add-on to my formal floral-design training and serves both junior and experienced florists.
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It was particularly valuable to me as someone entering the floral industry through a career change later in life.

FIRST STEMS blends fundamental components of floral design and encourages one's unique creativity.

Dee's mastery of this field, combined with her hands-on, practical, and enthusiastic approach, was an inspiration to me.

I highly recommend Design and Bloom for all individuals navigating the exciting and ever-changing world of floral design.

— Madison Hogben

Dee is an amazing teacher and a fabulous designer.
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I went to college for Floral Design and have a few years of experience as a florist, and Dee's course still taught me so many helpful tips and tricks. I highly recommend it to anyone just starting out, as well as those already in the industry. There is always something new to learn from Dee!

Loved by creators and clients alike.

Professional Testimonials

Working with Dee Lennard was a true pleasure. Her creativity, professionalism, and consistent attention to detail strengthened every design she created. Dee's dedication and passion for floral artistry were evident in all of her work, and her commitment to quality helped uphold the high standards of our shop.

Rose Pellegrino
Owner, Blossom Boutique

We hosted Dee in our shop not just once, but twice! Our group ranged from junior designers to very experienced senior designers. When you are choosing an online course it is imperative to learn and be guided by a person with experience and knowledge. Dee definitely is that person!

Pam de Ruiter
Owner, B.A., B.Ed.
Master Designer, Floret Designer

Dee was a wonderful part of the Hofland team as our freelance floral designer. She brought fresh, creative energy to every project, from beautiful designs for our catalogues and flyers to eye-catching setups at our design shows.

Glenn Hofland
President,Ontario Wholesaler.

Dee is a floral designer who transforms every vision into an elevated, artful experience. Her refined craftsmanship, impeccable attention to detail, and on-site adaptability ensure exceptional results every time. Reliable, efficient, and endlessly creative, Dee's florals infuse each event with luxury, beauty, and unforgettable style.

Rita, Owner
Event Planner, Simply Sienna

Visual rhythm

Free Lesson

Begin with the foundations.

A complimentary lesson to experience a more structured, natural approach to floral design before committing to the full program.

Access the Free Lesson

On YouTube

Join the community.
Learn before you leap.

Dee shares seasonal inspiration, behind-the-scenes peeks into her courses, and design thinking for florists, event designers and flower lovers alike. Subscribe for a front-row seat, no commitment required.

Floral business owners European design technique Event & wedding floristry Seasonal inspiration Course previews

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Your next step

Start building the eye you've always wanted.

Begin Free Lesson

Frequently Asked Questions

Everything you need to know about First Stems

No. The course is designed for beginners through experienced designers. Clear, step-by-step instruction helps you build skills progressively.
No. While many students are professionals, the course is perfect for anyone who wants to create beautiful floral arrangements, whether for your home, events, or to start your own business.
Complete materials lists are provided for each arrangement. Most items are available through standard floral suppliers or local sources.
Lifetime access. You can return to the lessons whenever you need them, as many times as you want.
Self-paced video instruction accessible through our online learning platform. Watch on any device, at any time. Begin immediately upon enrollment.
Yes. You'll have access to the exclusive community where you can ask questions, share your work, and connect with fellow students and Dee.