design & bloom Flower School
A free webinar on wedding floral design and the business behind it.
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The webinar is now in progress. Thank you for your interest in Wedding Stems.
Please note: Wedding Stems is not a beginner course. New to floral design? Start with First Stems →
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What Dee covers
Dee shares the business and design knowledge most florists only learn through expensive trial and error.
Most wedding florists are losing money on the same line item without knowing it. Dee shows you exactly where it happens and how to stop it.
One technique Dee has used for over 30 years that changes the way your designs look — and the way clients talk about them.
A calculation most shop owners and florists get wrong. Dee walks through the correct method so you can price your work and actually make a profit.
![[UPDATE: Portrait of Dee Baunsgaard Lennard]](images/about-portrait.jpg)
Your Host
Danish-trained floral designer with over 30 years of practice designing luxury weddings across Scandinavia and North America. Featured in WedLuxe and Today's Bride. Founder of design & bloom Flower School.
Dee teaches the way she designs — directly, structurally, and without fluff. She shares not just what to do but why, so you leave with understanding, not just technique.
What Students Say
"Dee is truly one of the most talented instructors I've had in floral design. Her passion, knowledge, and teaching style made the entire experience inspiring. I would highly recommend this course to anyone beginning their journey in floral design."
Mason Pinho, Floral Design Student
"Design and Bloom is a wonderful add-on to my formal floral-design training and serves both junior and experienced florists. Dee's mastery of this field, combined with her hands-on, practical, and enthusiastic approach, was an inspiration to me."
Denise D'Alessandro, Career-Change Florist
"I went to college for Floral Design and have a few years of experience as a florist, and Dee's course still taught me so many helpful tips and tricks. There is always something new to learn from Dee."
Madison Hogben, Florist
Registration closed